Costa’s New Sunglass Style Trevally Honors the Fight of the Fish
costa trevally

costa trevally

Daytona Beach, Fla. – Mar. 29, 2016 – Giant trevally are some of the hardest fighting fish a saltwater angler can choose to battle. Anglers around the world travel to tropical waters for a chance to go up against such a worthy opponent.

Costa’s newest sunglass style, Trevally, honors the fight of the fish and the strength of the species. Trevally features sturdy integral hinge technology and hypoallergenic rubberized nose pads to keep the sunglasses comfortably in place all day, no matter how harsh the conditions. The style is available in unisex frame colors, including tortoise, matte black, matte orchid and matte tortuga fade.

The frame is comprised of a nearly indestructible bio-based resin material sourced from the castor plant, a sustainable, hardy perennial. The bio-based resin produces increased durability, overall sunglasses weight reduction, and the ability for the frame to hold shape from extreme heat to bitter cold temperatures, crucial for anglers out battling the elements.

Incorporating a bio-based resin frame construction reduces Costa’s manufacturing process emissions, and cuts the company’s overall carbon footprint significantly.

“Some anglers spend their whole lives chasing trevally, often leaving with nothing but a great story to tell,” said Al Perkinson, vice president of marketing for Costa. “Sometimes man wins, often times the fish win – but it’s that running scorecard that keeps us coming back for another chance to fight.”

Costa’s Trevally can be customized in its full array of patented color enhancing polarized 580™ lenses. The brand’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.

Costa’s 580™ lenses, the clearest lenses on the planet, are available in either glass or impact resistant polycarbonate. Lens color options include: gray, copper, blue mirror, green mirror, silver mirror, and sunrise, a specialty lens for early morning and dusk fishing. Trevally is also available in customized Rx sun lenses.

Trevally with 580 lens technology starts in retail at $159, and is available at www.costadelmar.com and at authorized Costa retail partners.

About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Instagram @CostaSunglasses, or on Twitter @CostaSunglasses.

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